Price: $2.99
(as of Sep 10, 2024 21:20:53 UTC – Details)
Marketplace Monetization is a comprehensive guide to unlocking the secrets of monetizing every possible aspect of a multi-vendor ecommerce site. Authored by digital commerce industry veteran Tom McFadyen, author of the Amazon best-selling Marketplace Best Practices, and a team of experts, this book is a treasure trove of actionable strategies containing deep insights into the various ways in which an online marketplace can make money.
Take a dive deep into a myriad of market-tested monetization models that have propelled many such businesses to success. From the nuances of commissions and subscriptions, to the potential of embedded financial services, and the profit-making power of retail media, this book leaves no stone unturned. You’ll gain a new perspective on cross-border internationalization, data monetization, and explore other innovative methods of generating revenue.
The book takes a historical lens to online marketplace commissions, offering insights into their evolution and application in modern marketplaces with a spotlight on successful platforms like Amazon, Instacart, and more. Central to the book’s discussion is the concept of the ‘take rate’ and the strategic use of subscriptions – crucial elements for any marketplace operator or orchestrator seeking to maximize their revenue.
Marketplace Monetization is more than just a book, serving as a roadmap to charting your course in the dynamic landscape of online marketplaces. Whether you’re an existing marketplace operator looking to supercharge your revenue or your organization is exploring the possibility of launching a new multi-vendor commerce presence, this book is your guide to mastering the art of monetization.
Topics covered include:
Commissions and SubscriptionsEmbedded Financial ServicesOn-Site Advertising and Retail MediaCross-Border and InternationalizationFulfillment ServicesAdditional Seller ServicesAdditional Buyer ServicesData MonetizationDynamic Pricing
ASIN : B0CRGRHDQV
Publisher : McFadyen Digital (January 13, 2024)
Publication date : January 13, 2024
Language : English
File size : 18177 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 290 pages
