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    Home » eBusiness and eMarketing » Authentic Marketing in the Age of AI
    eBusiness and eMarketing

    Authentic Marketing in the Age of AI

    TeamBy TeamMarch 27, 2024No Comments3 Mins Read0 Views
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    1711523507 41r6dSqWY7L Authentic Marketing in the Age of AI Edu Expertise Hub Ai in Marketing
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    Authentic Marketing in the Age of AI Edu Expertise Hub Ai in Marketing
    Price: $24.95
    (as of Mar 27, 2024 07:11:52 UTC – Details)

    amazon buy now button 300x148 1 Authentic Marketing in the Age of AI Edu Expertise Hub Ai in Marketing

    This book aims to provide insights into how marketers can develop and implement authentic marketing strategies in the age of AI. Through a combination of real-world examples, case studies, and practical tips, readers will gain a deeper understanding of how to use AI technology to enhance their campaigns while prioritizing transparency, data privacy, and ethical considerations. Whether you are a seasoned marketer or just starting, this book will provide valuable insights on how to leverage the power of AI while remaining true to your brand’s authenticity.

    Marketing is a field that is constantly evolving, and it is crucial for marketers to stay up-to-date with the latest trends and technologies. Whether you are a seasoned marketing expert or just starting, there is always something new to learn.

    One of the most exciting developments in marketing in recent years has been the rise of AI technology. AI has transformed the way we collect and analyze data, providing valuable insights into consumer behavior and preferences. However, as we discussed in this book, it is crucial for marketers to use AI in an ethical and transparent way, prioritizing authenticity and consumer privacy.

    But marketing is not just about technology and data. At its core, marketing is about connecting with people and understanding their needs and desires. As marketers, we must be able to tell compelling stories and create experiences that resonate with our audience.

    Contents

    Introduction to AI in Marketing

    What is AI?

    Machine Learning

    Natural language processing

    Computer vision

    Differences between Ai and regular software

    Limitations of AI tools in marketing:

    Chapter 2

    Humberto Maturana

    Robert Fritz

    Success Story: Patagonia

    Mistake: Pepsi and Kendall Jenner Ad

    Chapter 3

    The Impact of AI on Marketing

    Impacts of AI on Marketing

    Benefits of AI in Marketing

    Disadvantages of AI in Marketing

    Success Story: Netflix

    Mistake: Amazon’s AI Recruiting Tool

    Top SaaS Tools for a Marketer

    Attention Stage:

    Interest Stage:

    Desire Stage:

    Action Stage:

    Chapter 4

    Steps to develop and implement strategies

    a. Define your brand values

    b. Prioritize customer experience

    c. Communicate transparently

    Mistake: Volkswagen

    Use AI Responsibly

    Success Story: Spotify

    Success Story: Sephora

    Some Latest Case Studies

    Mastercard

    Hilton Hotels

    Allbirds

    Coca-Cola:

    Patagonia:

    Chapter 5

    Engaging Customers Authentically

    Authentic Customer Engagement

    The Role of AI in Customer Engagement

    Successful Case Studies

    Social Media Tools To Build Customer Engagement

    Mistake: McDonald’s

    Content Marketing

    Chapter 6

    Measuring the Effectiveness of Authentic Marketing

    Chapter 7

    Overcoming Challenges in Authentic Marketing

    Chapter 8

    Leveraging AI Tools for Authentic Marketing

    ASIN ‏ : ‎ B0CNQW2PTC
    Publisher ‏ : ‎ Independently published (November 20, 2023)
    Language ‏ : ‎ English
    Hardcover ‏ : ‎ 184 pages
    ISBN-13 ‏ : ‎ 979-8868067860
    Item Weight ‏ : ‎ 10.6 ounces
    Dimensions ‏ : ‎ 5.5 x 0.61 x 8.5 inches

    This post is exclusively published on eduexpertisehub.com
    Ai in Marketing
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