Authentic Marketing in the Age of AI

Authentic Marketing in the Age of AI Edu Expertise Hub Ai in Marketing
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(as of Mar 27, 2024 07:11:52 UTC – Details)

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This book aims to provide insights into how marketers can develop and implement authentic marketing strategies in the age of AI. Through a combination of real-world examples, case studies, and practical tips, readers will gain a deeper understanding of how to use AI technology to enhance their campaigns while prioritizing transparency, data privacy, and ethical considerations. Whether you are a seasoned marketer or just starting, this book will provide valuable insights on how to leverage the power of AI while remaining true to your brand’s authenticity.

Marketing is a field that is constantly evolving, and it is crucial for marketers to stay up-to-date with the latest trends and technologies. Whether you are a seasoned marketing expert or just starting, there is always something new to learn.

One of the most exciting developments in marketing in recent years has been the rise of AI technology. AI has transformed the way we collect and analyze data, providing valuable insights into consumer behavior and preferences. However, as we discussed in this book, it is crucial for marketers to use AI in an ethical and transparent way, prioritizing authenticity and consumer privacy.

But marketing is not just about technology and data. At its core, marketing is about connecting with people and understanding their needs and desires. As marketers, we must be able to tell compelling stories and create experiences that resonate with our audience.

Contents

Introduction to AI in Marketing

What is AI?

Machine Learning

Natural language processing

Computer vision

Differences between Ai and regular software

Limitations of AI tools in marketing:

Chapter 2

Humberto Maturana

Robert Fritz

Success Story: Patagonia

Mistake: Pepsi and Kendall Jenner Ad

Chapter 3

The Impact of AI on Marketing

Impacts of AI on Marketing

Benefits of AI in Marketing

Disadvantages of AI in Marketing

Success Story: Netflix

Mistake: Amazon’s AI Recruiting Tool

Top SaaS Tools for a Marketer

Attention Stage:

Interest Stage:

Desire Stage:

Action Stage:

Chapter 4

Steps to develop and implement strategies

a. Define your brand values

b. Prioritize customer experience

c. Communicate transparently

Mistake: Volkswagen

Use AI Responsibly

Success Story: Spotify

Success Story: Sephora

Some Latest Case Studies

Mastercard

Hilton Hotels

Allbirds

Coca-Cola:

Patagonia:

Chapter 5

Engaging Customers Authentically

Authentic Customer Engagement

The Role of AI in Customer Engagement

Successful Case Studies

Social Media Tools To Build Customer Engagement

Mistake: McDonald’s

Content Marketing

Chapter 6

Measuring the Effectiveness of Authentic Marketing

Chapter 7

Overcoming Challenges in Authentic Marketing

Chapter 8

Leveraging AI Tools for Authentic Marketing

ASIN ‏ : ‎ B0CNQW2PTC
Publisher ‏ : ‎ Independently published (November 20, 2023)
Language ‏ : ‎ English
Hardcover ‏ : ‎ 184 pages
ISBN-13 ‏ : ‎ 979-8868067860
Item Weight ‏ : ‎ 10.6 ounces
Dimensions ‏ : ‎ 5.5 x 0.61 x 8.5 inches

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