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This book aims to provide insights into how marketers can develop and implement authentic marketing strategies in the age of AI. Through a combination of real-world examples, case studies, and practical tips, readers will gain a deeper understanding of how to use AI technology to enhance their campaigns while prioritizing transparency, data privacy, and ethical considerations. Whether you are a seasoned marketer or just starting, this book will provide valuable insights on how to leverage the power of AI while remaining true to your brand’s authenticity.
Marketing is a field that is constantly evolving, and it is crucial for marketers to stay up-to-date with the latest trends and technologies. Whether you are a seasoned marketing expert or just starting, there is always something new to learn.
One of the most exciting developments in marketing in recent years has been the rise of AI technology. AI has transformed the way we collect and analyze data, providing valuable insights into consumer behavior and preferences. However, as we discussed in this book, it is crucial for marketers to use AI in an ethical and transparent way, prioritizing authenticity and consumer privacy.
But marketing is not just about technology and data. At its core, marketing is about connecting with people and understanding their needs and desires. As marketers, we must be able to tell compelling stories and create experiences that resonate with our audience.
Contents
Introduction to AI in Marketing
What is AI?
Machine Learning
Natural language processing
Computer vision
Differences between Ai and regular software
Limitations of AI tools in marketing:
Chapter 2
Humberto Maturana
Robert Fritz
Success Story: Patagonia
Mistake: Pepsi and Kendall Jenner Ad
Chapter 3
The Impact of AI on Marketing
Impacts of AI on Marketing
Benefits of AI in Marketing
Disadvantages of AI in Marketing
Success Story: Netflix
Mistake: Amazon’s AI Recruiting Tool
Top SaaS Tools for a Marketer
Attention Stage:
Interest Stage:
Desire Stage:
Action Stage:
Chapter 4
Steps to develop and implement strategies
a. Define your brand values
b. Prioritize customer experience
c. Communicate transparently
Mistake: Volkswagen
Use AI Responsibly
Success Story: Spotify
Success Story: Sephora
Some Latest Case Studies
Mastercard
Hilton Hotels
Allbirds
Coca-Cola:
Patagonia:
Chapter 5
Engaging Customers Authentically
Authentic Customer Engagement
The Role of AI in Customer Engagement
Successful Case Studies
Social Media Tools To Build Customer Engagement
Mistake: McDonald’s
Content Marketing
Chapter 6
Measuring the Effectiveness of Authentic Marketing
Chapter 7
Overcoming Challenges in Authentic Marketing
Chapter 8
Leveraging AI Tools for Authentic Marketing
ASIN : B0CNQW2PTC
Publisher : Independently published (November 20, 2023)
Language : English
Hardcover : 184 pages
ISBN-13 : 979-8868067860
Item Weight : 10.6 ounces
Dimensions : 5.5 x 0.61 x 8.5 inches
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