Price: $15.95 - $4.95
(as of Nov 27, 2025 05:51:39 UTC – Details)
This essential reading for business leaders covers a broad range of topics, including industry’s responsibility to society, effective written and verbal communications, meetings—“the costliest method imaginable of broadly communicating”, accounting, language choices, teaching, psychology, discipline, etiquette, and even a chapter on the value of the company restaurant.
Carl F. Braun was the founder of C. F. Braun & Co., a highly successful engineering firm in the early 20th century. Charlie Munger, the Vice Chairman of Warren Buffett’s Berkshire Hathaway, is a big fan of the author. Munger described him as a “very great businessman named Carl Braun who created the C.F. Braun Engineering Company. It designed and built oil refineries—which is very hard to do. And Braun would get them to come in on time and not blow up and have efficiencies and so forth. This is a major art.”
He continued, “He had another rule, from psychology, which, if you’re interested in wisdom, ought to be part of your repertoire—like the elementary mathematics of permutations and combinations. His rule for all the Braun Company’s communications was called the five W’s—you had to tell who was going to do what, where, when and why. And if you wrote a letter or directive in the Braun Company telling somebody to do something, and you didn’t tell him why, you could get fired. In fact, you would get fired if you did it twice.”
Many of Braun’s best business ideas are found in this easy-to-read, insightful book. The editor has updated the language to fit with modern, inclusive business culture.
ASIN : B08CDWJSZH
Accessibility : Learn more
Publication date : July 5, 2020
Language : English
File size : 3.3 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 269 pages
Page Flip : Enabled
Best Sellers Rank: #1,395,119 in Kindle Store (See Top 100 in Kindle Store) #319 in Communication in Management #1,776 in Business Communication Skills #4,712 in Communication Skills
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