Price: $38.00
(as of Oct 25, 2025 06:21:05 UTC – Details)
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media–related as it applies to public relations and the everyday duties of PR professionals.
New features of the fifth edition include:
· Chapter 4: Generative AI covers the technology’s uses and implications for strategic communication
· Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences
· Sticky Social Media boxes apply chapter concepts to real brand cases
· ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns
· Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies
Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.
Publisher : Bloomsbury Academic
Publication date : August 21, 2025
Edition : 5th
Language : English
Print length : 336 pages
ISBN-10 : 1538167123
ISBN-13 : 978-1538167120
Item Weight : 1 pounds
Dimensions : 6.9 x 1 x 9.9 inches
Best Sellers Rank: #1,761,758 in Books (See Top 100 in Books) #338 in Communication Reference (Books) #422 in Web Marketing (Books) #4,833 in Communication & Media Studies
