Price: $9.90 - $17.77
(as of Oct 14, 2025 19:53:41 UTC – Details)
If you are expecting a dense academic study on AI Marketing, this is not the right book. But if you want a guide that is clear, practical, and even a little witty, then you are in the right place. This book is about making sense of AI Marketing without drowning in jargon or hype.
Juan A. Flores Sánchez writes from more than twenty five years of experience in marketing and digital transformation. Over his career he has worked with international brands in sectors as varied as pharmaceuticals, consumer goods, retail and technology. What makes his approach different is the way he combines strategic insight with a sense of humor, making ideas about AI Marketing feel both accessible and relevant.
The pages ahead open a window into today’s algorithm driven marketplace. Customers are no longer starting with a list of search results. Instead, they begin with a single question to a machine. That change redefines how brands compete, because in the world of AI Marketing, being visible is not enough. A brand has to be trusted, qualified and relevant to earn its place in the one answer a system provides. In this sense, AI Marketing is as much about building credibility as it is about mastering technology.
Using real examples and models that many marketers already know such as Adoption Ladders, Customer Journeys and Sales Funnels, Flores Sánchez shows how these tools need to be reinterpreted for an AI first environment. He also brings back concepts from his earlier work Digital + Marketing and Vice Versa, including the Spiral Strategy, the I Journey and i Relevant Content. Each is reshaped to help marketers navigate a reality where machines influence trust, attention and discovery, placing AI Marketing at the center of strategy.
This is not a manual of quick tricks or passing fads. It is a roadmap for professionals who want to adapt their strategies to the long term impact of AI Marketing. Inside you will find frameworks you can apply immediately, lessons grounded in practice and the occasional light moment, a rare mix in a field that too often takes itself too seriously.
At its core, this book encourages a shift in mindset: from chasing every new trend to focusing on real value, from fearing automation to working with it, and from doing digital marketing as usual to embracing what AI Marketing truly means for the future of business.
ASIN : B0FPBDNQ1H
Accessibility : Learn more
Publication date : September 15, 2025
Language : English
File size : 2.7 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 241 pages
Page Flip : Enabled
Book 2 of 2 : Technology & Marketing
Best Sellers Rank: #1,755,287 in Kindle Store (See Top 100 in Kindle Store) #199 in Global Marketing (Kindle Store) #413 in Global Marketing (Books) #1,180 in Internet Marketing
Customer Reviews: 5.0 5.0 out of 5 stars 5 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
