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THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories.
THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences.
In this new edition of No B.S. Marketing to the Affluent, millionaire maker Dan S. Kennedy shows you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending as Kennedy shines the spotlight on the practical strategies used by The Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples. You’ll also discover how to:
Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy’s Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent… from pizza shops and medical practices to retail stores and pet hotels
Publisher : Entrepreneur Press
Publication date : June 18, 2019
Edition : 3rd
Language : English
Print length : 358 pages
ISBN-10 : 1599186411
ISBN-13 : 978-1599186412
Item Weight : 1.1 pounds
Dimensions : 6 x 0.75 x 8.75 inches
Part of series : No B.S.
Best Sellers Rank: #134,452 in Books (See Top 100 in Books) #36 in Direct Marketing (Books) #293 in Entrepreneurship (Books) #362 in Sales & Selling (Books)
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