Price: $29.99 - $16.92
(as of Sep 01, 2025 19:56:41 UTC – Details)
Updated with 100 pages of new content, this edition is better than ever
In the newest edition of his top-selling book, social media expert Dave Evans bypasses theory to provide you with practical, hands-on advice on developing, implementing, and measuring social media marketing campaigns. In what can be an overwhelming topic, he demystifies the jargon, dispels the myths, and helps you develop an effective, day-by-day plan.
Revised and updated with more than 100 pages of new material on all the latest developments, Evans includes new and updated coverage on Facebook, Twitter, and Google+; the latest on listening and analytics platforms; how to incorporate mobile and location-based services like Foursquare and Gowalla into your plan; and more.
Helps marketers, advertisers, and small business owners quickly develop effective, practical approaches to social media marketing campaignsHighlights the latest you should know about Facebook, Twitter, and Google+; as well as mobile- and location-based services such as Foursquare and GowallaShows you how to track and measure results and integrate that information into your overall marketing planFeatures case studies, step-by-step instructions, and hands-on tutorials
If you’ve been seeking ways to break down social media marketing into tasks you can handle and campaigns that deliver, this is the book you need.
Publisher : Sybex
Publication date : February 24, 2012
Edition : 2nd
Language : English
Print length : 432 pages
ISBN-10 : 1118194497
ISBN-13 : 978-1118194492
Item Weight : 1.38 pounds
Dimensions : 7.38 x 0.98 x 9.25 inches
Best Sellers Rank: #5,228,090 in Books (See Top 100 in Books) #1,178 in Social Media for Business #2,119 in Social Media Guides #4,767 in Web Marketing (Books)
Customer Reviews: 3.5 3.5 out of 5 stars 27 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
