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“I became a life insurance salesman in London in May 1969 for the glamour, the fast cars, the groupies…the beautiful women who’d stop at nothing to buy life insurance. It’s a very well-kept secret.”
Thus begins Peter Rosengard’s extraordinary account of his life so far and the endless adventures in which he made, lost, and remade a fortune; founded London’s famous Comedy Store; discovered and managed some of the greats in stand-up comedy; turned an unknown boy band into a chart-topping sensation; and, from a cold call in a public phone box, sold the world’s biggest ever life insurance policy for $100m – for which he is still celebrated in the Guinness book of records.
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