Price: $11.99
(as of Apr 22, 2024 17:47:36 UTC – Details)
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.
ASIN : B0CB1D72XT
Publisher : SAGE Publications Ltd; 5th edition (November 22, 2023)
Publication date : November 22, 2023
Language : English
File size : 42911 KB
Text-to-Speech : Enabled
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 464 pages