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The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.
Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
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Publisher : Adams Media
Publication date : May 18, 2011
Edition : 4th
Language : English
Print length : 240 pages
ISBN-10 : 1440511845
ISBN-13 : 978-1440511844
Item Weight : 2.31 pounds
Dimensions : 5.5 x 0.6 x 8.5 inches
Best Sellers Rank: #208,330 in Books (See Top 100 in Books) #95 in Web Marketing (Books) #103 in Direct Marketing (Books) #106 in Advertising (Books)
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