Price: $27.95 - $16.00
(as of Nov 18, 2025 11:29:57 UTC – Details)
How do organizations manage social media effectively?
Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business.
The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to:
Empower employees and teams to utilize social media effectively throughout the organizationMeasure the ROI of social media investments and ensure appropriate business value is achieved over timeMake smarter decisions, make them more quickly, and make them stick
Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.
ASIN : B004LRORPM
Publisher : Wiley
Accessibility : Learn more
Publication date : December 7, 2010
Edition : 1st
Language : English
File size : 3.2 MB
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 441 pages
ISBN-13 : 978-1118003510
Page Flip : Enabled
Best Sellers Rank: #3,729,825 in Kindle Store (See Top 100 in Kindle Store) #649 in Social Media for Business #1,105 in Social Media Guides #1,243 in Social Media
Customer Reviews: 4.2 4.2 out of 5 stars 18 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
