Price: $44.99 - $9.99
(as of Nov 11, 2025 19:12:21 UTC – Details)
The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how enterprises carry out critical functions across various areas, including marketing, information technology, human resources, and others. In marketing, these changes could be far-reaching and have already dramatically impacted many strategic and tactical marketing tasks. We are witnessing the transformation of the marketing function, with many traditional roles of marketers being replaced by new roles that depend heavily on cross-functional coordination with multiple areas.
Against this backdrop, this book offers modern marketers a guide on navigating the many changes occurring in organizations. A marketer should understand the concepts presented in this book and be able to handle the demands placed on marketing in the age of AI.
The book Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in the Age of AI introduces a new framework with six pillars of modern marketing in the age of hyper-digitalization – purpose, phygital experiences, platform, participation, personalization, and partnerships. Each pillar has its own chapter, which provides specific guidance for marketers on how to implement it. The chapters also demonstrate how each pillar can influence key outcomes like attention and engagement.
ASIN : B0FWZ7WM4C
Publisher : Palgrave Macmillan
Accessibility : Learn more
Publication date : October 18, 2025
Language : English
File size : 11.9 MB
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Not Enabled
Print length : 403 pages
ISBN-13 : 978-3031956300
Page Flip : Enabled
Best Sellers Rank: #910,188 in Kindle Store (See Top 100 in Kindle Store) #48 in Branding & Logo Design #447 in Internet Marketing #471 in Web Marketing (Kindle Store)
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