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This book’s goal is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy.
All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how its website is performing in terms of attracting, informing and converting visitors. In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking.
You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available.
What has been added in the 4th edition:Google Analytics in BusinessGA 4 structureGA 4 Setup Google Analytics 4 OverviewGA 4 – Navigation pane – ReportsGA 4 – PermissionsGA 4 – ExplorationGA 4 – Advertisement reportsGA4 & SEOGA4 & SEMGA4 & Social mediaGA4 & UX/UIGA4 & Content MarketingGA4 & Landing pagesA/b testingGA 4 Integrations
Chapter 1 – Introduction to AnalyticsAn IntroductionDefinitions & AnswersReasons to Master Google AnalyticsThe Importance of Analytics in Today’s MarketWhy is Analytics Important for Businesses?The MethodChapter 2 – Introduction to Google Analytics 4Getting Started With Google AnalyticsSuccess in GA Requires 3 StepsIntroduction to GA 4.0What is New About GA 4.0Why You Should Set Up GA 4.0 nowGoogle Analytics 4 Important TermsFAQs about Google AnalyticsMost recent Updates and changes on GADisadvantages & concerns of GA4GA 4 – 2023 predictionsAI and machine learning used in GA4Privacy & GA4Chapter 3 – Google Analytics & Digital MarketingAnalytics & Digital ChannelsGoogle Analytics & Social MediaGoogle Analytics & SEOGoogle Analytics & SEMGoogle Analytics & UX/UIGoogle Analytics & Email MarketingGoogle Analytics & Content MarketingGoogle Analytics & Landing PagesThings You Need to Know About Digital MarketingChapter 4 – Setup & StructureGA 4 Account StructureThe GA4 SetupGoogle Tag ManagerBenefits of using GTMPopular functionalities GTMGlossary terms GTMGTM ImplementationGoogle Analytics AdminPermissions in GA 4.0Chapter 5 – ReportsGA 4.0 StructureGoogle Analytics 4 Overview & SummaryNavigation paneGA 4 ReportsReport SnapshotAcquisition ReportEngagement ReportMonetization ReportRetention ReportDemographics ReportExplorationAdvertisement reportsConfigureChapter 6 – IntegrationDashboardingIntegration of Google Analytics & SEOGoogle Analytics & ContentGA 4 & SEM IntegrationGoogle Analytics and SocialGoogle Optimizer & AB TestingChapter 7 – Business AnalyticsAnalytics Questions for Every BusinessReporting With Your Business in MindAre You Taking Full Advantage of Data & Analytics?
ASIN : B0BRJW88G3
Accessibility : Learn more
Publication date : January 1, 2023
Edition : 4th
Language : English
File size : 22.4 MB
Simultaneous device usage : Unlimited
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 305 pages
Page Flip : Enabled
Best Sellers Rank: #683,079 in Kindle Store (See Top 100 in Kindle Store) #6 in Website Analytics #210 in Web Site Design #498 in Web Design (Books)
Customer Reviews: 3.0 3.0 out of 5 stars 4 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
