Price: $39.00
(as of Oct 21, 2025 02:11:46 UTC – Details)
*NEW! UPDATED Spring 2025, contains all new screenshots, and includes new steps and examples for building Automotive Standards Council (ASC) events in Google Analytics 4.
The GA4 migration deadline has officially come and gone. Universal Analytics is out and GA4 is the law of the land, which means it is time for all industries in the digital space to not only adjust to this new normal but learn how to thrive in it. In his second edition of A Car Dealer’s Guide To Google Analytics 4, automotive digital marketing expert and founder of Generations Digital, George Nenni continues to help dealers navigate the ever-changing landscape of digital marketing.
Accessible, informative, and packed with real-life examples of how to use GA4 to your advantage, Nenni covers all topics from installing your tracking code to a complete rundown of all menus and submenus, and everything in between. Nenni breaks things down in a clear and digestible way, which makes this book a must-read for anyone in the digital automotive space who wants to continue to elevate their customers’ experience.
You’ll learn:The difference between GA3 and GA4How to set up defaultsGoogle Analytics Events—what they are and how you can use them to your advantageAutomotive Standards Council Events–why they are important and how you can set them up for your own dealershipEvent Parameters–what they are and how you use them (an example of parameters would be VIN, stock #, make, model, year, date-first-seen, etc.)Breaking out GA4 reporting between new vs used, under 30 days old, vs over 60 days old, etc.Examples of how to build custom ASC eventsHow to run basic canned reports in GA4How to implement effective GA4 UTM tagging (guide included!)George Nenni is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate ad waste and maximize their marketing dollars. He is also the author of A Car Dealer’s Guide to Digital Marketing and A Car Dealer’s Guide to Google Business Profile, both available on Amazon, and he is the creator of the popular GMBspy Chrome Extension. George is a highly sought-after global industry speaker and has been published extensively in industry journals.
From the Publisher
ASIN : B0CJL9T1Z7
Publisher : Independently published
Publication date : September 21, 2023
Language : English
Print length : 206 pages
ISBN-13 : 979-8860431027
Item Weight : 1.03 pounds
Dimensions : 8 x 0.49 x 10 inches
Best Sellers Rank: #795,722 in Books (See Top 100 in Books) #707 in Web Marketing (Books) #1,071 in E-Commerce (Books)
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