Price: $30.99
(as of Oct 04, 2025 19:10:20 UTC – Details)
Now in Paperback!
Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively.
From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
Publisher : Rockport Publishers
Publication date : March 1, 2008
Edition : unknown
Language : English
Print length : 240 pages
ISBN-10 : 1592534333
ISBN-13 : 978-1592531929
Item Weight : 1.9 pounds
Dimensions : 9 x 0.75 x 9 inches
Best Sellers Rank: #613,532 in Books (See Top 100 in Books) #588 in Graphic Design Color Use #2,169 in Design & Decorative Arts #3,931 in Art History & Criticism (Books)
Customer Reviews: 4.4 4.4 out of 5 stars 132 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
