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The NEW YORK TIMES and USA TODAY bestseller―updated with today’s hottest sites!
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.
From the Publisher
Likeable Social Media, Revised and Expanded
Publisher : McGraw-Hill Education
Publication date : February 26, 2015
Edition : 2nd
Language : English
Print length : 304 pages
ISBN-10 : 0071836322
ISBN-13 : 978-0071836326
Item Weight : 13.1 ounces
Dimensions : 6 x 0.6 x 9 inches
Best Sellers Rank: #536,950 in Books (See Top 100 in Books) #276 in Information Management (Books) #476 in Web Marketing (Books) #697 in E-Commerce (Books)
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