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Advance your B2B marketing plans with proven social media strategies
Learn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.
This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.
Describes a methodology for generating leads using social mediaDetails how to create content offers that increase conversion rates and drive leads from social mediaOffers practical advice for incorporating mobile strategies into the marketing mixProvides a step-by-step process for measuring the return on investment of B2B social media strategies
The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Publisher : Wiley
Publication date : January 24, 2012
Edition : 1st
Language : English
Print length : 240 pages
ISBN-10 : 1118167767
ISBN-13 : 978-1118167762
Item Weight : 2.31 pounds
Dimensions : 6 x 0.8 x 9.1 inches
Best Sellers Rank: #2,532,977 in Books (See Top 100 in Books) #128 in User Generated Content (Books) #532 in Social Media for Business #982 in Social Media Guides
Customer Reviews: 4.2 4.2 out of 5 stars 56 ratings var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
