Most SEO strategies prioritize keywords, backlinks, and content, but very few site owners and marketers actively use split testing to improve their search performance and user experience. This course is designed to give you a clear, practical understanding of how to apply split testing (A/B testing) methods within your SEO workflow.
You’ll learn what to test, how to structure simple yet effective experiments, and how to safely interpret results without harming your existing rankings. The course focuses on actionable techniques you can start using right away.
You’ll also get an overview of different testing approaches, including A/B testing, multivariate testing, and redirect tests, so you can choose the right method for your website’s needs.
This course is ideal for website owners, marketers, bloggers, and SEO practitioners who want to make data-backed decisions, improve site performance, and optimize for both search engines and visitors. It won’t promise instant results, but it will provide a reliable framework for continuous SEO improvement through testing.
Who This Course Is For:
- Website owners and bloggers interested in improving site performance
- Digital marketers and SEO practitioners who want to make data-driven decisions
- Business owners managing their own websites
- Content strategists and CRO specialists expanding into SEO testing
Free
$84.99
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