4 Ways To Improve Your LinkedIn Presence

Optimize Your LinkedIn Profile with Strategic Keywords

When a recruiter searches for candidates, it often means using keywords like a job title, the name of an employer, or common terms and skill sets used in the field. If your profile does not appear with any of these keywords, it’s not going to show up in search results.

LinkedIn’s algorithm favors profiles with keyword density throughout multiple sections. Make sure your profile is updated with the proper keywords, including them in your sub-header (the headline right below your name), “About” section, and description of work experiences. If you want to be thorough on keywords, also look at job postings you’re applying to for common terms and phrases, and update your skills section regularly with trending competencies in your field. Doing these things will help build up your profile’s searchability.

Strategically Expand Your LinkedIn Network Connections

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The more relevant connections you have, the greater the likelihood your profile will show up in recruiters’ search results. For instance, if your profile is connected to five other contacts the recruiter is also connected to, it makes your profile more favorable than someone with no related connections.

Focus on connecting with professionals in your target industry, alumni from your educational institutions, and colleagues from current and previous workplaces. Aim for meaningful relationships with people who share similar professional interests or work in companies you’d like to join (interview bucket list). Send personalized connection requests that mention shared experiences or mutual interests to increase your acceptance rate and build stronger professional relationships.

In addition, making new connections is just a good networking strategy. For example, if you’re trying to land a job at a particular company, one of the best ways is to get a referral from someone in your network. Even if you don’t have a direct connection with someone working at that company, there’s a good chance that one of your connections does and could help make an introduction.

Quality connections often matter more than quantity. The larger and more relevant your LinkedIn network is, the more options you have for your job search and overall professional development.

Collect LinkedIn Recommendations to Build Professional Credibility

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A LinkedIn profile with recommendations informs recruiters that you are active in the workforce and have the support of others who can vouch for your skills and talent. It also encourages recruiters to want to click on your profile to read further into your experience, skills, and talents.

Aim to collect recommendations from diverse sources—supervisors, colleagues, clients, and direct reports—to showcase your well-rounded professional abilities. When requesting recommendations, provide specific talking points or projects you’d like highlighted to ensure the content aligns with your career goals.

Recommendations on LinkedIn are not the same thing as asking for professional references, but they give recruiters some initial insight. If you don’t want to ask for them, write thoughtful recommendations for others in your network first; this often encourages them to return the favor.

Maintain an Active LinkedIn Presence to Boost Visibility

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When you stay active on LinkedIn, your profile will get in front of more contacts. Think about sharing relevant articles with your contacts, joining group discussions—particularly industry and job-specific ones recruiters comb through—commenting on shared content, and so on.

LinkedIn is the perfect place to build your personal brand by creating your own content. Think about your professional experience and skill sets, and use your LinkedIn profile to establish your authority around some of these experiences and skills. Use LinkedIn’s native video and carousel post formats, which typically receive higher engagement rates than standard text posts. Share industry insights, celebrate team achievements, and comment meaningfully on others’ posts to increase your profile views and demonstrate thought leadership in your field.

Consistency is key for LinkedIn engagement. Set a goal to post or share content at least 2-3 times per week to maintain visibility in your network’s feed.

The more interaction, the greater visibility your profile will have. Whether you use LinkedIn as another means to search for jobs or not, the fact is that recruiters are going to refer to it either way. It’s a resource recruiters have come to rely on to not only make contact with potential candidates but also screen candidates. Make sure your profile is properly completed, optimized, and active!

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