Price: $54.99
(as of Jun 12, 2025 19:49:49 UTC – Details)
This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, and subsequently, details AI’s applications across a spectrum of areas, including data analytics, content creation, customer targeting, Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Social Media Marketing (SMM), and Email Marketing. A distinctive feature lies in the author’s extensive real-world experience, providing many useful business applications of AI. The book is designed for marketing professionals, business executives, educators, and students, and offers numerous examples and case studies.
Publisher : Mercury Learning and Information
Publication date : July 22, 2024
Edition : 1st
Language : English
Print length : 570 pages
ISBN-10 : 150152254X
ISBN-13 : 978-1501522543
Item Weight : 1.76 pounds
Dimensions : 9 x 6 x 2.4 inches
