Price: $28.99
(as of Jun 06, 2025 13:24:43 UTC – Details)
This short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing.
The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy.
Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing.
Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
Publisher : Routledge
Publication date : May 31, 2023
Edition : 1st
Language : English
Print length : 118 pages
ISBN-10 : 0367611163
ISBN-13 : 978-0367611163
Item Weight : 8.4 ounces
Dimensions : 5.43 x 0.27 x 8.5 inches
Part of series : Absolute Essentials of Business and Economics
