Price: $29.99
(as of Apr 10, 2025 08:18:51 UTC – Details)
This book explores the critical role of timing in market entry for new products, covering key aspects such as measures of entry timing, the advantages and disadvantages of pioneering versus following, and the long-term impacts of entry timing on market leadership. It delves into case studies from the U.S. and Japan, examining both radically innovative and incrementally improved products. The book identifies success factors tied to optimal entry timing and addresses challenges and concerns inherent in these decisions.
Additionally, it provides insights into sustainability-related timing decisions, presenting an interactive model of determinants for sustainable innovation. This model integrates factors such as corporate commitment, government intervention, social activism, and consumer preferences. The book also analyzes how advancements in AI and IT are shaping the evolution of the innovation process and the strategic implications of these changes for market entry timing.
Publisher : Book Publication (January 17, 2025)
Language : English
Paperback : 221 pages
ISBN-10 : 1963861116
ISBN-13 : 978-1963861112
Item Weight : 1.1 pounds
Dimensions : 7 x 0.5 x 10 inches
