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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone’s tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.
From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.
Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customersDiscover how big data is behind the success of Walmart, LinkedIn, Microsoft and moreLearn how big data is changing medicine, law enforcement, hospitality, fashion, science and bankingDevelop your own big data strategy by accessing additional reading materials at the end of each chapter
From the brand
BERNARD MARR is an internationally renowned bestselling author, keynote speaker, and strategic advisor to corporations and governments around the world. He is an expert in artificial intelligence as well as wider business and technology trends and advises many of the world’s most well-known companies on digital transformation and business performance.
THE BOOKS
THE BOOKS
Publisher : Wiley; 1st edition (May 2, 2016)
Language : English
Hardcover : 320 pages
ISBN-10 : 1119231388
ISBN-13 : 978-1119231387
Item Weight : 2.31 pounds
Dimensions : 5.9 x 1.3 x 8.6 inches
