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Do you know over 80% of fashion brands fail within the first two years of operation?
Why – because most entrepreneurs start with a big vision but with very limited planning.
Starting a fashion brand is like navigating a series of chaotic processes but there has to be a method to madness and this book provides that framework. This book is written by fashion industry expert Karan Bose, who has worked with fashion brands across all sizes from big box retailers to small start-ups.
How to Start a Fashion Brand is an operating manual written for anyone who wants to launch a fashion brand -from young fashion designers navigating their first jobs to experienced professionals who want to switch to the fashion business and even stay-at-home parents.
This book is a step-by-step guide for anyone looking to start a fashion brand and planning to use e-Commerce as a distribution method. This book has a specific section that dispels popular myths and why it is easy for the unaware to fall into the trap.
The book is organized in a chronological manner of the critical steps one would take while starting a fashion brand. Each chapter is a critical element in the successful launch of a fashion e-commerce brand.
In this book you will learn to:Do product research using digital toolsEvaluate designs and product development from a commercial perspectiveCreate a merchandise plan that ties up with your brand activation and liquidation point of viewWork with suppliers and get a way around the low MOQ bottleneckBudgeting all major expenditures pre-launch and post-launch
An additional section on useful tools and resources is provided at the end of this book. There is also a section on dropshipping and Print-on-demand (POD) business models so that readers are aware of the pros and cons of these new business models.
Most importantly this book empowers the reader to evaluate the feasibility of starting a fashion brand by giving them a clear framework to understand each critical aspect of starting a fashion e-commerce brand.
From the Publisher
About the Author
Karan Bose is a fashion industry veteran with over a decade of leadership experience across different management functions within the industry. He is also a leading authority in the fashion industry.
With a profound understanding of apparel sourcing and supply chain management, he has made significant contributions to the growth and success of numerous fashion brands globally.
As the founder of Hula Global, a renowned apparel sourcing and supply chain company, Karan continues to transform the way fashion brands navigate the complexities of global production. His astute business acumen, coupled with a deep understanding of the industry, has garnered him recognition as a trusted partner for brands worldwide.
In addition to his remarkable achievements, Karan’s passion for the fashion industry extends to investment. Through Glam Brands and Pepper Fund, he actively invests in promising fashion brands, supporting their growth and innovation.
Busting Myths
ABCD Trap
Just because it is easy to start, should you start. There are so many hidden costs to sustain a fashion brand. You may start a fashion brand but you won’t be able to sustain running it for over two years.
Dropshipping
You won’t build a sustaining fashion brand using Dropshipping or Print-on-demand (POD) model because these are business models are supplier-first models. This book discusses both Print-on-demand and Dropshipping
Opportunity Cost
This book lays out a framework to evaluate your own opportunity cost. Use that framework to benchmark your business decisions on whether it would make sense for you to do things on your own or delegate.
MOQ Conundrum
You don’t want to Dropship but you also don’t want to end with high inventory – so what is the optimum level of inventory you should plan for your launch -all the steps are clearly defined in this book.
Know which battles to fight
Pick your battles carefully
Don’t try to be penny wise, pound foolish. Pick your battles that are worthy to fight. During the launch phase and even post-launch, on an everyday basis, you will encounter situations where the outcome may not be what you expected. In those situations, always remember your focus should be winning the war – that is the success of your brand even after two years vs. winning small battles like negotiating with suppliers.
Fashion
The book covers all the important aspects of fashion design and development from a business perspective so that even if you are not from a Fashion background, you will have no challenge navigating the fashion world.
e-Commerce
There is an in-depth discussion on the two most critical e-Commerce distribution channels relevant for starting a fashion e-commerce brand.
Self evaluation
While most other content focuses on get-rich-quick-scheme. This book sets a clear framework to evaluate whether you are ready to start a fashion brand or not.
Tools
This book provides a list of tools and methods organized across each step of your brand launch. These tools will save you months of hard work that you would spend doing trial and error.
ASIN : B0CBQVSMXV
Publisher : Dove Ventures LLP; 1st edition (July 19, 2023)
Publication date : July 19, 2023
Language : English
File size : 3.6 MB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 298 pages
Page numbers source ISBN : 8196448732
