Price: $15.99
(as of Feb 25, 2025 01:58:10 UTC – Details)
#1 Amazon New Release in “Global Marketing”
Looking for a no-nonsense, straightforward, and practical guide to understanding AI’s impact on marketing and sales in just 2 hours?
Are you utilizing AI in your marketing but unsure if you’re maximizing its potential?
Wondering how to scale AI (artificial intelligence) marketing across your enterprise?
NOTE: To find “What Is Not Covered” in this book, please refer to the end of the description.
If you answered “yes” to any of these questions, this book is for you.
Ideal for B2B marketers, enterprise sales professionals, marketing ops specialists, revenue ops managers, growth marketers, email marketers, content creators, and anyone involved in sales and marketing, this book provides essential knowledge about AI.
In this 100-page short and easy-to-read book, you’ll learn:
The evolution of AI and its current significanceHow to integrate AI into your existing workflowsStrategies to implement and scale AI initiatives in your organizationTechniques to enhance your generative AI prompts with over 35 top examplesThe importance of data quality in AIWhy the human touch remains crucial
Pam Didner, a seasoned B2B marketing consultant, fractional CMO, speaker, and podcaster, delivers actionable insights and practical takeaways for applying AI across various marketing domains.
From understanding AI marketing and crafting effective prompts to managing data quality, this book equips you to thrive in the AI-driven marketing landscape.
The AI race has kicked off—grab your copy NOW to stay ahead!
What is not covered in this book:
Q: How does Pam’s prompt engineering differ from the generative adversarial networks used in image synthesis?
A: My AI prompts in the book are designed to help you get more effective written responses from AI tools like ChatGPT, Gemini, Copilot, and Claude. I don’t cover prompts for GANs (generative adversarial networks). So, if you’re looking for guidance on creating realistic images or videos, this book isn’t the right fit. I’d rather help you save your money!
Q: What are the key distinctions between her AI mindset framework and reinforcement learning algorithms?
A: The AI mindset I focus on is tailored to marketers—how you should approach and work with AI. I touch on using APIs to connect your data and help AI learn through reinforcement algorithms. That’s the extent of the technical side. If you’re looking for something more in-depth or technical, this book may not meet those expectations.
Q: Does she address the ethical concerns of bias in large language models?
A: I address bias as a potential risk to be mindful of, mainly in relation to the quality of data you use. I frame this as a business challenge, not a legal or ethical issue. So, if you’re seeking a deep dive into ethics, this book might not be for you either.
From the Publisher
ASIN : B0DG59ZZ9G
Publisher : Tilt Publishing (September 4, 2024)
Language : English
Paperback : 116 pages
ISBN-13 : 979-8990181045
Item Weight : 6.4 ounces
Dimensions : 5 x 0.29 x 8 inches
