Price: $21.99
(as of Feb 15, 2025 21:23:05 UTC – Details)
Is a podcast an asset or a liability for your business?
Whether you’ve been podcasting for years, or are thinking about starting, it’s going to be one or the other.
So if you’re not absolutely clear on how and why your (current or future!) podcast is creating value in your company, then you need to change the way you think about podcasting.
When you’re Podcasting for Business, your podcast is not a project with it’s own objective criteria for success or failure. It is a tool that you can design to achieve specific outcomes, and deploy again and again to create real value in your business. The kind you can measure. With real math.
What kind of value? That depends on your business, your industry, your offers and services and your priorities.
It might be more clients and referrals. It might be shorter sales cycles or lower labor costs. It might be social media engagement or promotional opportunities. It might be a flywheel of content that fuels the rest of your marketing.
You (and your business) are effectively the client of your podcast: you need a clear understanding of what it is going to do, in what timeframe, what results you can expect out of it, and how much it’s all going to cost.
When you have that kind of relationship with your show, the fun (and the work) begins, and you can optimize it for a host of different benefits that you can point to and say: “There! That is the value, those are the dollars, that is the impact!” And you can control how much of it all the podcast creates.
And that’s what you’re here for, right?
Then here’s what you’ll get:
How to use Podcast Value Math to design or update your show to provide specific business outcomes in a way you can measure.The 5 Business Podcast Blueprints that will let you identify the highest goal of your show, and clarify your strategic thinking and decision making.15 individual metrics to optimize for and track that represent business outcomes that make a bottom-line difference.Step-by-step instructions that will take you from ‘I should have a podcast!’ to ‘We’re on Spotify!” whether or not you have any podcasting experience.Actions steps to follow if you have a show already, or if you’re starting from scratch.
Called “literally a must-read for every business podcaster,” (Tom Fox, Creator of the Compliance Podcast Network) Podcasting for Business is the definitive guide on leveraging a podcast as a marketing tool in your business.
Publisher : Megan Dougherty (September 10, 2024)
Language : English
Paperback : 316 pages
ISBN-10 : 0981251536
ISBN-13 : 978-0981251530
Item Weight : 1.2 pounds
Dimensions : 6 x 0.72 x 9 inches
