Price: $62.93
(as of Feb 13, 2025 09:17:38 UTC – Details)
Digital Marketing is targeted primarily at undergraduate courses in Digital Marketing. It may also be used in certificate and graduate programs. It is grounded in marketing theory and concepts and adopts a strategic and analytical approach with global examples. The material can be used in any teaching format: in-class, online, and hybrid. Not only does it reference some of the latest digital marketing tools, it also emphasizes current marketing
trends and shows how these may be applied.
Publisher : McGraw Hill; 99th edition (May 1, 2024)
Loose Leaf : 480 pages
ISBN-10 : 1266200304
ISBN-13 : 978-1266200304
Item Weight : 1.6 pounds