Price: $32.99
(as of Feb 06, 2025 06:56:49 UTC – Details)
Set your approach to authentic advocacy and meaningful brand activism up for success to drive your bottom line and embrace your biggest opportunity as a marketer.
Responsible Marketing takes readers through a forward-looking approach to inclusive marketing, offering a compelling blend of case studies, in-depth interviews, social impact marketing principles and inclusive leadership frameworks. Lola Bakare demystifies the relationship between today’s marketing imperatives and the dynamic global cultural shifts that current and aspiring marketing leaders need to address. The book expands on the power of inclusivity, corporate responsibility and cultural awareness, helping marketing leaders determine how to make social impact outcomes an imperative across the entire marketing mix.
Responsible Marketing walks readers through building a responsible, inclusive marketing strategy that captivates consumers and delivers long-term growth for a company.
From the Publisher
Publisher : Kogan Page; 1st edition (December 31, 2024)
Language : English
Paperback : 272 pages
ISBN-10 : 139861162X
ISBN-13 : 978-1398611627
Item Weight : 12.6 ounces
Dimensions : 6.14 x 0.35 x 9.21 inches
