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One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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ASIN : 0071362460
Publisher : McGraw Hill; 2nd edition (October 12, 2000)
Language : English
Hardcover : 400 pages
ISBN-10 : 9780071362467
ISBN-13 : 978-0071362467
Item Weight : 1.55 pounds
Dimensions : 6 x 1.09 x 9 inches
