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(as of Nov 20, 2024 03:27:59 UTC – Details)
Plan and launch your PPC campaign and keep track of itsprogress
If you want potential customers to form a traffic jam at yourWeb site, Pay Per Click just might do the trick. This book willhelp you decide! It tells you all about Google AdWords and Yahoo!Sponsored Search, targeting your customers, watching out for fraud,assessing the pros and cons of Pay Per Click, and making Pay PerClick work for you.
Discover how to
Use the right keywords to trigger your adsFigure your breakeven pointWrite ads that reach your customersCalculate return on investmentUse geo targetingTrack your ad results
ASIN : 0471754943
Publisher : For Dummies; 1st edition (January 20, 2006)
Language : English
Paperback : 384 pages
ISBN-10 : 9780471754947
ISBN-13 : 978-0471754947
Item Weight : 1.25 pounds
Dimensions : 7.38 x 0.87 x 9.25 inches
