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The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer—amateur of professional.
Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as:
How much space to leave in the gutter when designing barrel foldsHow to layout a template for a box, and the ratios of each partMetric conversion chartsCopyright and trademark standardsProofreaders’ symbolsImage file formatsStandard camera formats and sizesFinding the best scanning resolutionType basics and terminologyGuide to printing processesPaper usage guideStandard binding typesProcess color finderProofing methodsStandard envelope sizes in the USA, Europe, Canada and AsiaAnd much more.
Take this compact and accessible reference everywhere you go for details on all the things you can never find but need to know when designing.
The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.
From the Publisher
Reference & Specification Book Series
Chapter 13: Printing and Finishing
General guide to printing processes
There are many ways of applying ink to paper. The most appropriate option depends on budget, the printing surface, the quantity of the run, and the turnaround time involved. Consult the following list for an overview of the printing methods most commonly available.
Offset Lithography:
This is the most commonly used method of printing where an image on a plate is offset onto a rubber blanket cylinder which, in turn, transfers the image to a sheet of paper. The process is based on making the printing image ink receptive and water repellent, while the nonprinting areas are rendered water receptive and ink repellent. Offset presses may have more than one printing unit, with each delivering a different color. They come in a range of sizes and can accommodate single sheets as well as rolls of paper.
Offset printing involves three rotating cylinders: plate, blanket, and impression. The plate cylinder first contacts the dampening rollers, wetting the plate area. Contact is then made with the inking rollers where the dampened nonimage areas repel the ink. The inked image is then transferred from the plate cylinder to the rubber blanket cylinder. The soft rubber surface of the blanket creates a clear and sharp impression on a range of paper surfaces.
Glossy versus matte finishes Matte or dull coatings or laminates on white paper tend to show dirt more than glossy laminates and coatings. Glossy coatings and laminates are more likely to show fingerprints than those with a dull or matte finish. Glossy coatings and laminates are more likely to present a problem if ink-jet printing (such as addressing) is planned as part of the finishing process. This often requires inkjet printed labels instead. However, recent advances in ink-jet technology have made some printers capable of ink-jet printing on a glossy surface. Check with your printer and mailing house to determine the best course of action.
Publisher : Rockport Publishers; Reprint edition (September 1, 2013)
Language : English
Paperback : 230 pages
ISBN-10 : 1592538517
ISBN-13 : 978-1592538515
Item Weight : 1.3 pounds
Dimensions : 5.63 x 0.63 x 8.5 inches
