Price: $14.09
(as of Aug 30, 2024 14:17:13 UTC – Details)
Search has changed everything. Has your business harnessed its full potential?
A business’s search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google’s portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes.
Updated statistics, tools, and recommendationsDetails about the latest changes from Google, Bing, and the overall search landscapeExplanation and recommendations related to Google’s substantial new search algorithm, know as “Panda”Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix
Traditional marketing isn’t enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.
ASIN : B007O4RIVY
Publisher : Wiley; 1st edition (March 21, 2012)
Publication date : March 21, 2012
Language : English
File size : 8209 KB
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Sticky notes : On Kindle Scribe
Print length : 272 pages
