Price: $14.99
(as of Aug 23, 2024 01:46:32 UTC – Details)
In this third and completely revised edition of his classic book, bestselling author and college educator Mark Schaefer explains why many marketers are “sleepwalking” through the social media world because they haven’t kept up with new consumer trends. Schaefer untangles the world’s least understood business practices in his easy-to-understand personal style.
Social Media Explained 3.0 is perfect for the busy executive, business owner, entrepreneur, or student who needs a quick and simple explanation of “what to do.” The book provides insights into how social media fits into the modern marketing eco-system, including:How social media strategy has dramatically changed. In fact, it’s not a strategy at all!Unique insights into the role of content, engagement, and timingPractical ideas to initiate and measure a paid strategyThe growing impact of AI on social media effectivenessInsights into measuring resultsCase studies illustrating social media successAnswers to the biggest questions about measurement, organization, and budgetingThis is your marketing path forward. This is Social Media Explained.
ASIN : B0CZHGSD4N
Publisher : Schaefer Marketing Solutions (March 29, 2024)
Language : English
Paperback : 166 pages
ISBN-13 : 979-8987245736
Item Weight : 10.9 ounces
Dimensions : 6 x 0.42 x 9 inches
