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Is it worth doing a podcast if nobody listens?
You started your podcast because you want to:Spread an important messageShare your passionMake money
But your podcast hasn’t quite taken off like you thought it would.
What happened?
This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right).
You’ll learn:
Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198)
What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424)
It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311.
A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210)
9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299)
What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208!
Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229.
If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans)
Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners)
My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110)
Thinking of doing a “daily” podcast? You must read p103 before you start.
Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes)
And that’s just the start …
This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast.
You can’t build a big podcast on “hope.”
But you can build a big podcast. And if you’re ready to do just that, read this book.
From the Publisher
The 3-Part “Big Podcast” Formula
Perceived Status
Status matters in podcasting. This is why so many top podcasts are hosted by celebrities — people who were already famous before they started podcasting.
And it’s why listeners will take a chance on a new podcast released by a well-known company or network…
Celebrities come to a podcast with something you may not have — perceived status. That’s why they get thousands of listens to each episode.
The good news is, there are dozens of ways to gain this perceived status, even for “normal” people. Even for you!
The Right Audience
If you and I both owned hamburger stands and we had a contest to see who could sell the most hamburgers, what one advantage would make sure you won?”
The correct answer is, “A starving crowd.”
Without hungry customers, nothing else matters.
The same is true for your podcast. You’ll never have a successful podcast if you’re targeting the wrong people (and most podcasters are).
Focusing on the right people now will give you more freedom (and money) in the future.
Monetization System
Willie Sutton was a legendary bank robber. He had a forty-year robbery career and spent more than half of his adult life in jail, escaping three different times.
Why did he rob banks? He told a newspaper reporter, “Because I enjoyed it. I loved it. I was more alive when I was inside a bank, robbing it, than at any other time in my life. I enjoyed everything about it so much that one or two weeks later I’d be out looking for the next job.”
It helps if you approach your podcast the same way — you want to like what you’re doing.
But you must think about the money.
Publisher : Big Podcast (March 12, 2019)
Language : English
Paperback : 482 pages
ISBN-10 : 1608428885
ISBN-13 : 978-1608428885
Item Weight : 1.53 pounds
Dimensions : 6 x 1.21 x 9 inches
