Price: $36.51
(as of Apr 26, 2024 12:03:08 UTC – Details)
Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today’s social media tools as PR professionals and personal users.
Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, “sticky” social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
Publisher : Rowman & Littlefield Publishers; Fourth edition (July 8, 2021)
Language : English
Paperback : 264 pages
ISBN-10 : 1538154420
ISBN-13 : 978-1538154427
Reading age : 18 years and up
Item Weight : 1.12 pounds
Dimensions : 7 x 0.6 x 10 inches
