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In E-Commerce Power, Jason G. Miles shares a practical framework for starting and scaling a profitable e-commerce brand in the age of Amazon.
E-Commerce Power is filled with encouragement, practical advice, tips, strategies, proven online marketing methods – all organized to help online entrepreneurs. Plus a terrific collection of interviews, including:
Mike Brown – Death Wish Coffee (pg. 21)Zac Martin – Yellow Hammer Tools (pg. 48)Alex Shirley-Smith – Tentsile (pg. 60)Lisa and Jared Madsen – Madsen Cycles (pg. 78)Ashley Turner, Farmbox Direct (pg. 94)Cinnamon Miles, Pixie Faire (pg. 126)Daniel Leake, Catfish Sumo (pg. 168)Atulya Bingham, The Mud Home (pg. 214)In E-commerce Power You Get:
Page X (Introduction): An explanation of how most e-commerce sellers fail.Page XIV (Introduction): A practical framework that explains how to scale up an e-commerce business for even the most novice reader called the E-commerce Flywheel.Page XX (Introduction): 16 common e-commerce models.Page XXi (Introduction): The niche brand model & why it’s so powerful.Page 2: Goal setting scientific outcomes.Page 4: The Corridor Principle applied to e-commerce.Page 5: The Paul Hawken Goal Setting System.Page 6: The Mike Pettigrew Goal Setting System.Page 7: The Eliyahu Goldratt Goal Setting System.Page 8: The Tony Robbins Goal Setting System.Page 9: The Ikigai Goal Setting System.Page 9: The Harvard If/Then Goal Setting System.Page 10: The Jordan Peterson Future Authoring Goal Setting System.Page 11: 20 Questions To Help You Identify Your E-commerce Goals.Page 17: The Iceberg Framework for creating a powerful brand.Page 19: The Invisible Aspects of a powerful brand.Page 23: Over 25 brand promises you can make (pick one).Page 24: 24 brand archetypes you can use to create a powerful e-commerce brand.Page 35: 8 commons strategies for selecting a valuable brand name.Page 55: How to engineer social adoption.Page 73: Paul Hawken’s 7 Product Brainstorming Questions.Page 86: The As-Is Product Audit & The Idea Audit.Page 101: 13 Pricing Principles to help optimize your profit.Page 134: 9 ways to improve your product photography.Page 164: Defensive Marketing explained.Page 175: 9 Mountains Of Traffic (understanding the major sources of traffic).Page 200: Traffic Stacking strategies.Page 212: What Jeff Walker taught us about product launches.Page 226: The 5 Mindsets of an e-commerce manager.Page 232: Robert Kiyosaki’s 5 Core Business Concepts.
Publisher : Morgan James Publishing (January 5, 2021)
Language : English
Paperback : 274 pages
ISBN-10 : 1631950584
ISBN-13 : 978-1631950582
Item Weight : 12.4 ounces
Dimensions : 5.5 x 0.75 x 8.5 inches
