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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
Comprehend SEOâ??s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Googleâ??s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industry
Visit the book website () for FAQs and to post your own burning questions. Youâ??ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
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Publisher : Oreilly & Associates Inc; 3rd edition (September 5, 2015)
Language : English
Paperback : 992 pages
ISBN-10 : 1491948965
ISBN-13 : 978-1491948965
Item Weight : 3.74 pounds
Dimensions : 6.97 x 2.05 x 9.13 inches
