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    Home » eBusiness and eMarketing » Digital Marketing Strategy: An Integrated Approach to Online Marketing
    eBusiness and eMarketing

    Digital Marketing Strategy: An Integrated Approach to Online Marketing

    TeamBy TeamMarch 12, 2024Updated:March 12, 2024No Comments2 Mins Read0 Views
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    1710224000 51JuiujviYL Digital Marketing Strategy: An Integrated Approach to Online Marketing Edu Expertise Hub digital marketing
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    Digital Marketing Strategy: An Integrated Approach to Online Marketing Edu Expertise Hub digital marketing
    Price: $35.99
    (as of Mar 12, 2024 06:13:24 UTC – Details)

    amazon buy now button 300x148 1 Digital Marketing Strategy: An Integrated Approach to Online Marketing Edu Expertise Hub digital marketing

    Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.

    Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.

    Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.

    Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

    From the Publisher

    Copy of the book Digital Marketing Strategy with text: Praise for the second editionCopy of the book Digital Marketing Strategy with text: Praise for the second edition

    Glenn: I feel like a digital marketing pro after reading this book. Highly informativeGlenn: I feel like a digital marketing pro after reading this book. Highly informative

    E. Young: Dense but very informative!E. Young: Dense but very informative!

    LAE: Excellent guide I have used in teaching & a refresher for areas I don't spend a lot of timeLAE: Excellent guide I have used in teaching & a refresher for areas I don't spend a lot of time

    JF: Great resource. This is my go-to book for all things digital marketingJF: Great resource. This is my go-to book for all things digital marketing

    Publisher ‏ : ‎ Kogan Page; 3rd edition (May 31, 2022)
    Language ‏ : ‎ English
    Paperback ‏ : ‎ 416 pages
    ISBN-10 ‏ : ‎ 1398605972
    ISBN-13 ‏ : ‎ 978-1398605978
    Item Weight ‏ : ‎ 1.38 pounds
    Dimensions ‏ : ‎ 6.18 x 0.87 x 9.21 inches

    This post is exclusively published on eduexpertisehub.com
    digital marketing
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